Reputation management : Examples

Companies often attempt to manage their reputations on websites that many people visit, such as eBay, Wikipedia, and Google. Some of the tactics used by reputation management firms include:

  • Improving the tagging and search engine optimization of company-published materials, such as white papers and positive customer testimonials in order to push down negative content.
  • Publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search.
  • Submitting online press releases to authoritative websites in order to promote brand presence and suppress negative content.
  • Submitting legal take-down requests if someone believes they have been libeled.
  • Getting mentions of the business or individual on third-party sites that rank highly on Google.
  • Creating fake, positive reviews of the individual or business to counteract negative ones.
  • Using spam bots and denial-of-service attacks to force sites with damaging content off the web entirely.
  • Astroturfing third-party websites by creating anonymous accounts that create positive reviews or lash out against negative ones.
  • Proactively offering free products to prominent reviewers.
  • Removing online mug shots.
  • Proactively responding to public criticism stemming from recent changes.
  • Removing or suppressing images that are embarrassing or violate copyright.

Source : Wikipedia