The objective of online identity management is to:
- Maximize the appearances of positive online references about a specific person, targeting not only to users that actively search for that person on any search engine, but also to those that eventually can reach a person’s reference while browsing the web.
- Build an online identity in case the person’s web presence is minimal or nonexistent.
- Solve online reputation problems. In this case, the process can also be named online reputation management.
The reason why someone would be interested in doing online identity management is closely related to the increasing number of constituencies that use the internet as a tool to find information about people. A survey by CareerBuilder.com found that one in four hiring managers used search engines to screen candidates. One in 10 also checked candidates’ profiles on social networking sites such as MySpace or Facebook. According to a December 2007 survey by the Ponemon Institute, a privacy research organization, roughly half of U.S. hiring officials use the Internet in vetting job applications.
The concept of manipulating search results to show positive results is intriguing for both individuals and businesses. Individuals that want to hide from their past can use OIM to repair their online image and suppress content that damages their credibility, employability and reputation. By changing what people see when searching for an individual, they are able create a completely new and positive identity in its place. In 2014, the EU ruled that people have “The right to be forgotten”, and that in some circumstances content can be removed from Google’s search index.
Source : Wikipedia